The Buyer’s Audit
See your manufacturing business the way a professional Buyer sees it – and fix what’s stopping you winning more contracts.
You’re Losing Opportunities You Should Be Winning – Here’s Why
Most manufacturing and engineering companies never see the hidden red flags that Buyers notice instantly.
They see:
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the unstructured early communication,
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the outdated website,
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the unprepared visit,
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the unclear processes,
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the inconsistent professionalism across touchpoints.
Buyers make decisions with their head and their heart.
If they don’t feel impressed, confident and safe – they won’t place business.
What Is The Buyer’s Audit?
A full, end-to-end evaluation of your customer journey — carried out through the eyes of myself – professional Buyer with 25+ years’ experience.
From first click on your website, to first contact, to the on-site visit and beyond, the audit reveals the real impression you create, where confidence drops, and how to turn that into competitive advantage.
This is not a generic consultancy review.
It is a practical, commercially-focused analysis rooted in purchasing reality.
What I evaluate in the Buyers Audit
Website & Digital First Impression
Do you look credible, capable and ready?
Communication & Responsiveness
Are you giving Buyers the confidence to proceed?
Site Visit Experience
What your facility signals about quality, control, capability and culture.
People & Culture Signals
How your team affects Buyer trust without saying a word.
Quality, Systems & Process Evidence
Does your operation show discipline rather than performance?
Samples, Documentation & Follow-Up
The critical moments where confidence is won or lost.
What You Will Walk Away With
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✅ A clear, unbiased view of your business through a Buyer’s eyes
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✅ A detailed written report with red flags, opportunities and recommended actions
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✅ A prioritised roadmap to improve confidence, professionalism and credibility
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✅ A briefing call (Zoom or in-person)
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✅ Practical fixes that help you secure more contracts
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✅ Insights based on real buyer behaviour – not theory
Small improvements across the customer journey create big differences in conversion and growth.
What Buyers Really Look For (That Most Manufacturers Miss)
A Buyer is silently evaluating:
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Your professionalism at first contact
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The clarity of your capability
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Your culture and operational discipline
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The truth behind your 5S
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Your quality in real life, not on certificates
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Your honesty, transparency and maturity
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Whether you will be a safe long-term partner
Why Manufacturers Use The Buyer’s Audit
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They win more RFQs
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They convert more site visits
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They remove hidden “red flags” damaging credibility
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They present themselves like a world-class supplier
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They improve consistency across all customer touchpoints
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They understand how Buyers actually think
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They differentiate from competitors who focus only on machinery
What Clients Say About The Buyer’s Audit
“Dave Barr has always given myself and my business a high level of service and his advice has directly saved us a considerable amount of time and money for the many years he has been associated with us. We would happily recommend Dave for any enterprise.”
“Having known David through three decades in the world of procurement, his expertise, commitment, and innovative approaches to the sector consistently stood out. He is someone whose character and skills I admire, and I have immense trust in the work he does.”
How to Get Started
The Buyer’s Audit is tailored to your operation, size and customer base.
Book a short call and we’ll determine the right depth of assessment for your business.
Ready to Win More Business?
Take your business to new heights